The Sunday Brief · Launching Soon

New
Money.

5 moves a week to add $100k to your career this year.

The Sunday brief on the economy that replaced the old one. Five tactical moves every week — across labor, capital, AI, new paths, and macro — for the operators who'd rather see the regime change coming than be priced out by it.

Free. No spam. One email · Sundays at 9 AM. Unsubscribe in one click.
Written by an operator in both economies —
@ McKinsey · ex–Amazon · 3 shipped apps solo
The Thesis

The economy broke in 2020. Most career advice didn't get the memo.

The rules your parents and college career center taught you are obsolete. Entry-level white-collar is collapsing. Equity comp got weird. AI is repricing every skill. The boomer wealth transfer is the biggest financial event of your lifetime — and nobody's explaining how to position for it.

There are great career newsletters. There are great macro newsletters. There isn't one explaining the new economic landscape to people who actually need to make a living in it. That's the gap New Money fills.

Each Sunday, you get five moves — one per pillar — built to compound across years, not impress in a meeting. We trade in specifics: scripts, decision matrices, equity terms, the four jobs disappearing in 2026 and the four replacing them, the chart your career counselor should have shown you.

This is for the readers who've already noticed the regime change. The newsletter is for the people who want to be early to it, not late.

"

The rules your parents taught you for the old economy are now the riskiest path in the new one.

— The thesis, in one line
Every Sunday

5 moves. 5 pillars. One Sunday.

Every issue is the same shape — short, scannable, built so you can read it in fifteen minutes and run a play by Friday. Each pillar gets its own colour so you learn the system by hue.

01
Labor Repricing

What's getting cheaper, what's surging.

Why entry-level white-collar is collapsing, which senior IC roles are surging, and AI's actual impact on specific jobs — based on data, not vibes.

02
Capital & Assets

Where the money is moving.

Equity comp decoded. Boomer wealth transfer positioning. SAFEs, RSUs, QSBS, secondaries — the terms most people don't understand are the ones costing them six figures.

03
AI Leverage

Be the operator, not the replaced.

Specific workflows that turn one person into a team. Position as the operator who deploys AI rather than the worker AI replaces.

04
New Paths

The ladder is one of many.

Indie products, holding companies, agency models, the solo $1M business. Case studies of unconventional routes — and what's actually replicable.

05
Macro & Timing

Forces shaping the next decade.

Demographics, energy, reshoring, AI capex, debt cycles — made digestible, and connected back to "so what should you do this week."

+
Bonus, every week

One chart that explains the new economy.

A single shareable chart per issue. Designed to be screenshotted. Built to make you the smartest person in the group chat.

From the backlog

A taste of what's coming.

Real issue ideas already drafted for the first quarter. Each is the kind of thing your career counselor never told you — because nobody told them either.

The promise

What 15 minutes a week is worth.

The whole point of New Money is leverage. Each issue should be worth more than the time it takes to read.

$30K+
Average raise from the negotiation play alone — most readers run it once a year.
12 hrs
Time reclaimed weekly by the AI-leverage workflows in your first three issues.
5
Tactical moves, every Sunday, forever. One per pillar, no fluff.
15 min
Total reading time. Engineered to fit between Sunday coffee and Sunday lunch.
Who it's for

Built for operators, not theorists.

If you're in one of these rooms, you're in the right place.

  • Knowledge workers earning $100k–$500k You're already winning the old game. You want to be early on the next one.
  • Operators with equity comp RSUs, ISOs, SAFEs, secondaries. You'd rather not leave $50k on the table because nobody explained your own offer letter.
  • Solo founders & indie operators Building a $1M business of one. Want to know which macro tailwinds are actually moving and which are noise.
  • Anyone under 35 looking at the ladder You suspect the path your parents took doesn't run the same way anymore. You're correct. This is the map for the new one.

It's probably not for you if

  • You want generic "10 LinkedIn tips" content.
  • You think AI is a fad and the old ladder is fine.
  • You'd rather feel reassured than be early.
  • You don't act on what you read.
Who's writing this

An operator on both sides of the regime change.

M

My day job is at McKinsey. Before that, Amazon. So I spend most of my hours inside the old regime — the meetings, the deck factory, the salary band, the org chart. My nights and weekends I've spent inside the new one: shipped three apps solo, hired exactly zero employees, watched the rules quietly rewrite themselves while everyone else kept playing the old game.

That double-vision is the unfair advantage of this newsletter. I'm still inside the rooms where the old playbook gets defended. I'm also outside, building in the economy that replaced it. New Money is what I wish someone had been writing while I was figuring it out — no theory, no doom, no LinkedIn cliché. Five moves a week, from someone executing in both economies in real time.

I want you a year ahead of where you'd otherwise be — and I'll show my work along the way.

— The Operator

Common questions

Before you subscribe.

Is it actually free?

Yes. The weekly Sunday brief is free forever. A paid tier with deeper teardowns, comp data, and monthly macro briefings will arrive once the audience is large enough to justify it — but the core five-moves issue will always be free.

How is this different from Lenny's, The Generalist, or Noah Smith?

Lenny's is product. The Generalist is tech analysis. Noah is economics. They're all excellent — and none of them are explaining the new economic landscape to the people who actually have to make a living inside it. New Money sits in that gap. Tactical, weekly, written for the operator's calendar, not the analyst's bookshelf.

What if your thesis ages badly?

Fair concern. The whole brand rests on being right about the regime change. The defense is that I'll be honest in public — citing data, updating views, citing when I'm wrong, never selling doom-y certainty. You should be a little skeptical of anyone who claims to know exactly what's coming. I just want to be earlier and more useful than the alternatives.

How often will you email me?

Once a week. Sundays at 9 AM. That's it. No promotional spam, no "we noticed you didn't open last week's issue" guilt-trip emails.

Can I get a sample issue first?

Subscribe and the next Sunday brief lands in your inbox. If it's not for you, one click unsubscribes — no friction, no follow-up.

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